Lifestyle Advertising
Creative Brief| Photography | Campaign
Overview Stemming from the hotel's deep roots in the rock and roll cultures and its quest for a quality experience, we've narrowed our focus of this photoshoot to a theoretical group of successful guests who appreciate a great time whether their staying for business or pleasure. These are the people who've always had and will keep that 'edge' in their ongoing lives no matter their success. Utilizing the hotel property and its amenities, we plan to take the viewer through a day to night experience highlighting what is unique to the San Diego Hard Rock from the perspective of a single male, single female, couple and group of tight-knit friends. Consumer Profiles
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